Running Superfans

The Great Society re-defined the Brooks brand with the "Run Happy" positioning and launched it with an authentic and irreverent campaign coined "Superfans." Their work has helped grow and elevate the Brooks brand for a new decade of runners. Gridplane was called upon to help deliver on key aspects of the integrated campaign.

I was pulled in by the Gridplane team to engineer and bring this experience to life. The site was built with ActionScript 3 using Adobe Flash Builder. The code base compiles to a total of 300kb, not including dynamic audio and video assets. It was awesome to work along some some of the best editors and 3D animators out there, all with the same goal to get every pixel perfect.