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	<title>travisrimel</title>
	<link>https://travisrimel.com</link>
	<description>travisrimel</description>
	<pubDate>Fri, 01 Nov 2019 15:02:57 +0000</pubDate>
	<generator>https://travisrimel.com</generator>
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		<title>Home Page</title>
				
		<link>https://travisrimel.com/Home-Page</link>

		<pubDate>Thu, 24 Oct 2019 23:16:13 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

		<guid isPermaLink="true">https://travisrimel.com/Home-Page</guid>

		<description>…on “the quest for order.”</description>
		
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		<title>Under Armour</title>
				
		<link>https://travisrimel.com/Under-Armour</link>

		<pubDate>Fri, 01 Nov 2019 15:02:57 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

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		<description>DESIGN DIRECTOR, CONNECTED FITNESS 2015-2019Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.

	MAKING YOU BETTER.
It has been an incredible privelege to work with and lead various design teams at Connected Fitness for nearly five years. Delivering on the mission and vision for Under Armour through digital. We have been focused on building health and fitness experiences across the UA Digital ecosystem of physical and digital products.

Across MyFitnessPal and MapMyFitness there are millions of active users each month. UA products impact all types of users, at every step of their health and fitness journey. Leading and helping develop a true&#38;nbsp;“user first” design approach has been essential to making great product. Mix that with the agility and ceremony instilled by a first-class PMO, the Design, Engineering and Product teams are highly functioning and effective. The teams build new features and experiences to “make you better” as well as maintain the existing platform for millions.
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VISION &#38;amp; STRATEGY
As a member of digital product leadership, part of my role was to help define vision and craft strategies to guide teams. Helping users hit their health and fitness goals is not a simple strategy to fufill. Behavior change, coaching, real-time and in-the-right-moment engagement through digital channels takes an incredible amount of discipline and teamwork.

In the highly comeptitive landscape of digital health and fitness products and ever-changing landscape of technologies, identifying the right problems to solve can be challenging.

 Helping cement the vision for the UA app ecosystem, has been a tremendous challenge.  We’ve had to trust the legacy of our product position as well as innovate and adapt to new user expectations and trends. The Digital Product team brings an entirely new set of skills to Under Armour. Melding a variety of disciplines; design, data and sports science, product management, customer service, etc. creating the ability to see around corners, spot trends, and better understand the Under Armour consumer. The core of this strategy is driven by understanding the people we are trying to serve; their motivators, goals, dreams and challenges.
	
RESEARCH &#38;amp; TESTING
At Under Armour we have developed an extremely flexible design process, all aimed at understanding our users. We can work fast and light; guerilla testing on paper, building interactive models to test online or rapid prototypes in real world scenarios. We also employ more traditional means; user studies (across continents), workshops, data analysis, as well as integration into broader brand/market research and focus group programs. We’ve modeled user “fitness journeys” and detailed personas representing the wide variety of user types across our ecosystem. All with the intention provding clear targets for our teams, rooted in user’s need and validated product insights. Ultimately, we are able to reliably design and ship features with more impact, helping you hit your goals, making you better.
&#60;img width="5184" height="2920" width_o="5184" height_o="2920" data-src="https://freight.cargo.site/t/original/i/b4e6d5894a022a4673c6fd2f1ae7dd61fd0198ae66a3832897355c0c02408519/DSC01599.jpg" data-mid="54023927" border="0"  src="https://freight.cargo.site/w/1000/i/b4e6d5894a022a4673c6fd2f1ae7dd61fd0198ae66a3832897355c0c02408519/DSC01599.jpg" /&#62;

DESIGN &#38;amp; DELIVERY
Empowering users to change their lives is an awesome role to play in today’s digital world. I’d like to think that every feature we’ve shipped and experience produced was a good one and made our user’s lives easier. Truth be told, we’ve missed the mark a lot. However, when we’ve hit the target, the impact is huge! In order to get there, how we’ve worked is as important as what we deliver. Collaborating across multiple disciplines to create bite-sized and iterative steps typically lead us to the most successful releases for our users. With the high volume of daily usage, the teams are able to test, learn and iterate quickly. Once mature, we’ve had the opporunity to amplify our experiences with the power of the Under Armour brand. Aligning our digital products with the Under Armour brand has been a key role for the Digital Design and Product teams, done right, and we are able to resonate with our audience in a way that few other brands can. The stories we are able to tell around moments of user success, inspriation and motivation are 100% authentic and straight from the community, driving deep and meaningful engagements and building loyalty with the brand.

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		<title>Samsung Galaxy Watch Under Armour Edition</title>
				
		<link>https://travisrimel.com/Samsung-Galaxy-Watch-Under-Armour-Edition</link>

		<pubDate>Wed, 23 Oct 2019 21:23:44 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

		<guid isPermaLink="true">https://travisrimel.com/Samsung-Galaxy-Watch-Under-Armour-Edition</guid>

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THE Under ArMour mission is simple; make you better.


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Each of our products is designed to help you maximize your performance. In partnership with Samsung, we brought to market a unique experience that actually makes runners better. The Samsung Galaxy Active2 Under Armour Edition provides real-time coaching (haptic, visual and audio cues) to help runners find their optimal form.

View on UA.com

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DESIGN
Jeff O’Neal
Daniel Townson

PRODUCT 
Mayank Aurora
Pedro Feitosa
Ben McAllister
Brian Pitstick

DEVELOPMENT
Brad Fults
Will Quast

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		<title>Connected Footwear 2017</title>
				
		<link>https://travisrimel.com/Connected-Footwear-2017</link>

		<pubDate>Fri, 25 Oct 2019 00:09:11 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

		<guid isPermaLink="true">https://travisrimel.com/Connected-Footwear-2017</guid>

		<description>
	

    


	
Are YOU READY to Run?&#38;nbsp;We Made Shoes with the answer.
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At Under Armour, we believe that recovery is the key to unlocking every athelete’s peak performance. Even more so than weight lifted, miles run or games played. 
In 2017, Connected Fitness launched a series of products that provide key technologies and innovations to aid with an athlete’s recovery and to train smarter not harder.
After launching version one of Connected Footwear in 2016, the team began working dilligently on the next feature unlock. Based on R&#38;amp;D from our Athlete Performance &#38;amp; Innovation team, we were able to bring consumers a way to measure nueromuscular fatigue with a simple six jump test.&#38;nbsp;The test measures the body’s ability to produce power. Jump height is measured by flight time with the shoe. If your body is fatigued your jump performance will be hindered. Once we establish a baseline for any athlete, taking this test in just a few minutes provides every athlete with a gauge of how hard to train on any given day.
Complete Experience (PDF)Jump Test User Research (PDF)

USER RESEARCH &#38;amp; DESIGN
Breyna Braden
Eric Boam
Jonanthan Laas
Brian Lewis
Aarika Marino
Kyler Eastman
Cassie Wimberly

PRODUCT
J.D. Martin
Jason Whitson

INNOVATION
Kris Homsi
Michael Watts
Paul Winsper
DEVELOPMENT
MapMyRun Mobile Team
CF Devices Team


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		<title>Connected Footwear 2016</title>
				
		<link>https://travisrimel.com/Connected-Footwear-2016</link>

		<pubDate>Thu, 24 Oct 2019 22:26:29 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

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		<description>
	

    


	
THE NEW WEARABLE, VERSION ONE.


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	Version one, Under Armour Connected Footwear; a low power, accelerommetry driven, bluetooth enabled foot pod with super smart alogrithms and onboard memory. The best part about this technology is that it creates little to no friction for the runner. It does not impact the ride or feel of the shoe. 

It is extremely light weight. It requires no charging. And it automatically tracks your runs. Get all your data; pace, distance and duration for every run stored and synced to UA MapMyRun. In 2015, the Under Armour Product Innovation team had gotten footpod hardware to a stage where we could build a compelling and feasible consumer product. As an integrated team of designers, engineers, product managers and researchers we now had to build a software experience that got it off the ground. Version one left plenty of opportunities for iteration and improvment, however, the team shipped a solid proof of concept and learned a ton about the user expectations and experience.
To date, 
Connected Footwear has proven to be a very succseful program driving a point of differentiation in a crowded performance run footwear market. Version one started it all.


USER RESEARCH &#38;amp; DESIGN
Jonanthan Laas
Brian Lewis
Aarika Marino

John Powell



PRODUCT
Jason Whitson
INNOVATION
Grant Kovach
DEVELOPMENT
MapMyRun Mobile Team


</description>
		
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	<item>
		<title>The Livestrong Foundation</title>
				
		<link>https://travisrimel.com/The-Livestrong-Foundation</link>

		<pubDate>Thu, 31 Oct 2019 21:17:14 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

		<guid isPermaLink="true">https://travisrimel.com/The-Livestrong-Foundation</guid>

		<description>DIRECTOR OF NEW MEDIA, 2011-2015LIVESTRONG is on a mission to Improve the lives of people affected by cancer.</description>
		
	</item>
		
		
	<item>
		<title>LIVESTRONG Annual Report 2013</title>
				
		<link>https://travisrimel.com/LIVESTRONG-Annual-Report-2013</link>

		<pubDate>Wed, 23 Oct 2019 21:01:26 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

		<guid isPermaLink="true">https://travisrimel.com/LIVESTRONG-Annual-Report-2013</guid>

		<description>
	


&#60;img width="2350" height="1778" width_o="2350" height_o="1778" data-src="https://freight.cargo.site/t/original/i/b1aab51a1136173da1e647c9967916e31bbc87a8b0247886ffd4817a659f614d/2013ar-00.jpg" data-mid="53368394" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b1aab51a1136173da1e647c9967916e31bbc87a8b0247886ffd4817a659f614d/2013ar-00.jpg" /&#62;
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STILL STRONG
Despite the headwinds in 2012 and 2013, the LIVESTRONG Foundation continues to provide life changing programs services to cancer patients and their families.
This online and printed experience uses fictional voice of a survivor to take the reader through points along the cancer journey. Countless hours were spent with cancer patients and survivors to craft the running narrative throughout the experience.

View Online


DESIGN
Meggan Webber
Andrew Lopez

COPYWRITING
Yvonne Dutchover

DEVELOPMENT
Christina Cece

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		<title>LIVESTRONG Annual Report 2012</title>
				
		<link>https://travisrimel.com/LIVESTRONG-Annual-Report-2012</link>

		<pubDate>Wed, 23 Oct 2019 20:00:24 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

		<guid isPermaLink="true">https://travisrimel.com/LIVESTRONG-Annual-Report-2012</guid>

		<description>
	
&#60;img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/d1525c8aba840b195fcb06ac67a7af73a21c39e681e01c3ac5c084a7fbbc739d/22.jpg" data-mid="53368408" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/d1525c8aba840b195fcb06ac67a7af73a21c39e681e01c3ac5c084a7fbbc739d/22.jpg" /&#62;
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MISSION ABOVE ALL ELSE
In collaboration with Proclamation and BLDG Refuge; The LIVESTRONG Foundation tells a story of it's life-changing cancer support services and community programs. The experience both online and in print authentically capture the Foundation's mission.
Mike Amann, the lead designer on the book embodied the spirit of Livestrong. He was in the midst of his own fight during design and development. His skill, passion, and dedication to the creation of this piece was nothing short of inspirational.

Thank you Mike, R.I.P.







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		<title>LIVESTRONG Navigation Series</title>
				
		<link>https://travisrimel.com/LIVESTRONG-Navigation-Series</link>

		<pubDate>Wed, 23 Oct 2019 18:56:03 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

		<guid isPermaLink="true">https://travisrimel.com/LIVESTRONG-Navigation-Series</guid>

		<description>
	
    
    
    
    
    
    
	

Survivor Stories
The practical, phyisical, emotional, and financial effects of a cancer diagnosis can be overwhelming.

LIVESTRONG's Cancer Navigation Services are designed to help patients, family, friends and healthcare professionals navigate their cancer journey from day one. Connecting patients and survivors to these services can change their lives. Explaining the benefits is best told through the voices of patients and survivors who have formed a bond with their LIVESTRONG Navigator.
In collaboration with Alpheus Media the Foundation is able to share the stories and show the impact of LIVESTRONG's services.
These stories are the core narrative elements for social media, paid advertising, online content strategies and community outreach; all in an effort to drive awareness of LIVESTRONG's free, confidential, one-on-one support services.
View all stories here: https://www.livestrong.org/we-can-help/livestrong-voices/
If you or someone you know need help with a cancer diagnosis, visit: livestrong.org/wecanhelp



</description>
		
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		<title>LIVESTRONG Cancer Guide App</title>
				
		<link>https://travisrimel.com/LIVESTRONG-Cancer-Guide-App</link>

		<pubDate>Thu, 24 Oct 2019 20:29:46 +0000</pubDate>

		<dc:creator>travisrimel</dc:creator>

		<guid isPermaLink="true">https://travisrimel.com/LIVESTRONG-Cancer-Guide-App</guid>

		<description>
	
    
    
	Starting the ConversationAn innovative iPad app to help cancer survivors, patients and their families, at every stage of the cancer journey. The app is a digital extension of the printed resource LIVESTRONG Guidebook. The new interactive capacity it acts as a 'tracker' allowing the user to track everything from their symptoms, to treatment plans, medication, appointments,&#38;nbsp; financial information, contacts and record a journal.
A collaboration with Chalk + Chisel, enabled the Foundation to build a remarkable 'proof of concept.' Fully functional and available in the App Store, the Cancer Guide App + Tracker was a conversation starter around tools and technology for cancer patients and their support teams.


	
    
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